About Us

Experience when it matters

Business Goat

Hello, we're Business Goat

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With a combined experience of over 50 years in diverse sectors of the business world, we, Martyn and Hazel Lee, bring a wealth of knowledge, innovative solutions, and a deep understanding of business dynamics to Business Goat. Our journey is one of collaboration, innovation, and personalised guidance to navigate the complexities of today’s business landscape.

At Business Goat, we leverage our extensive expertise and network to provide you with tailored advice and strategic plans of action. Our approach is comprehensive, covering key areas such as negotiation, human resources, project management, cybersecurity, and more, reflecting the depth of services our domains represent.

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Business Goat Negotiation Consultancy - winning at work
Business Goat Negotiation Consultancy - winning sports image - cycling
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Business Goat Negotiation Consultancy - winning at work

Our Story

A Passionate Business Journey

My journey began in the heart of a three-generation family business. It was there that I discovered my passion for entrepreneurship, leading me to make the bold decision at a young age to launch my own venture. Over the years, I successfully steered and expanded my automotive business into various sectors including retail, business to business, hire & property, navigating challenges and ensuring profitability.

The eventual strategic sale marked not just an exit but a transition. Now, I am driven by the desire to share the insights, lessons, and experiences garnered along the way, assisting others in planning, developing, and growing their businesses.

Martyn Lee

Founder

From a young age, my sights were set on attending University to pursue a business degree, and that ambition became reality when I graduated from Cardiff. 

During my academic journey, I discovered Human Resources as part of my learning and this sparked a deep interest with the people side of a business. This discovery propelled me towards a career path focused on understanding and developing talent within a group of companies.

With a HR diploma, an MBA, and over 24 years of hands-on HR and Leadership experience, I stand ready to offer insights and solutions across a broad spectrum of human resource and organisational areas. Throughout my career, I’ve held senior-level HR positions, leading teams and providing strategic HR partnership services across the UK & Europe.

My expertise spans restructuring, recruitment, employee management challenges, learning & development, talent management, organisational design, transformational initiatives, employee engagement and well-being, compensation and benefits and employment law.

Whether working with startups or global corporations, my experience, adaptable skills and commercial acumen allow me to navigate diverse business environments effectively. In our partnership, you can expect strong relationship-building skills and a practical, insightful approach to guide you. 

Together, we’ll work to ensure that every aspect related to your people maximises the business potential. 

Hazel Lee

Co Founder

One business philosophy

Keep it simple and efficient, this way you rarely go wrong.

Testimonials

customer reviews

Take a look at what some of our clients are saying about the Business Goat …

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Connect With Business Goat Today

Unlock tailored solutions for your business. Our team is ready to chart a path towards your goals, ensuring every step is a leap toward success.